Social Media and Marketing - 993 Words

In today’s day and age, many businesses have made use of social media to market their products and brands. Although nearly all of these organizations share a common goal of gaining publicity, the strategies they use to attain that goal varies on different and even on the same social media platforms. In order to gain attention on Facebook, the most popular social media website, companies have to utilize multiple approaches to maximize their yield from such marketing investments. On Facebook, companies have set up third-party applications to enable fans to participate in competitions to win rewards. Snapchat, Google+, and Instagram have also been used by along with Facebook to encourage the participation of customers in spreading the word about certain promotions. Moreover, community service events and the allocation of beneficial intellectual ideas that can both help the world move forward have also been made possible by social media websites such as Instagram and LinkedIn. Thi rd-party applications on Facebook have facilitated the process through which companies have gained awareness for their services. AirAsia, for example, is a low cost Malaysian airline that launched a Facebook campaign to spread the word about their flights being launched to Australia. The company offered their Facebook fans the opportunity to be flown to Kuala Lumpa with 302 other Facebook friends (Taylor). This application became viral and enabled AirAsia to nearly double the number of daily flightsShow MoreRelatedMarketing : Marketing On Social Media Essay1428 Words   |  6 PagesMarketing on Social Media Maggie H. King Appalachian State University Currently 78 percent of United States residents have at least one active social media account. This statistic has increased nearly ten percent in the last two years, showing that social media is a critical communication tool (U.S. Statistic, 2016). Communication between businesses and consumers is vital for companies to generate profit and growth. A tweet, Facebook post, Instagram ad, or evenRead MoreSocial Media Marketing Essay887 Words   |  4 PagesSocial Media Marketing BUSB 340 Assignment #1 Dr. Vernon R. Stauble July 28, 2011 Social Media Marketing Social media marketing is a supplement to individual, little enterprise, business, and non-profit organizations’ incorporated marketing communications plans. Integrated marketing communications is a multifaceted, orchestrated marketing and advocating perform associations pursue to attach with their target markets. Integrated marketing communications coordinatesRead MoreBenefits Of Social Media Marketing1040 Words   |  5 PagesHas this year come to an end and you still haven t worked on your social media strategy? For sure, it has been on your mind each day, and each day you promised yourself tomorrow is the day. Tomorrow is the day you will begin dedicating time to creating a social media strategy and implementing that strategy. Unfortunately, tomorrow has come and gone and social media is still a concept buried in your mind among the other million and half things you have to get done for your business. Don tRead MoreThe Importance Of Social Media Marketing?1323 Words   |  6 PagesWhat Is the Importance of Social Media Marketing? By Naim Ahmed | Submitted On September 21, 2015 Recommend Article Article Comments Print Article Share this article on Facebook Share this article on Twitter Share this article on Google+ Share this article on Linkedin Share this article on StumbleUpon Share this article on Delicious Share this article on Digg Share this article on Reddit Share this article on Pinterest Expert Author Naim Ahmed In the world of technology communication hasRead MoreSocial Media Marketing : Emerging Marketing2969 Words   |  12 Pagespurpose of this study is to evaluate social media marketing in emerging marketing that is arising from globalisation, digitalisation, liberalism and high-standards that are flowing economic power. Kim, A. J. Ko, E. (2012) defined that social media marketing is a method of modern marketing that develops social internet networking websites to target a market. A core objective of social media marketing is to develop and produce contents that can be utilised with social network in order to enhance brandRead MoreSocial Media Marketing Manager1222 Words   |  5 PagesSALEH AHMED DAWABSHEH Mobile: +(970) 569396697 E-mail: s.dawabsheh@gmail.com [pic] To pursue a challenging career in a competitive work environment in which I can apply my knowledge and expertise particularly in Marketing, Product Management and Social Media. [pic] †¢ Name: DAWABSHEH, Saleh Ahmed †¢ Address: Ramallah, Palestine †¢ Mobile: 00970-56-9396697 †¢ EMail: s.dawabsheh@gmail.com †¢ Nationality: Palestinian âÅ"“ Palestinian Passport #: 2083403 Read MoreSocial Media And Marketing Efforts1463 Words   |  6 Pages Social Media/Marketing Efforts Technology has allowed businesses to reach new markets and consumers; thus, allowing for a broader reach. The marketing efforts of the practice should be to attract new patients while keeping older patients satisfy with the services offered. The first thing the practice needs to do involves market segmentation, which allows the practice to reach their target segments and identify potential consumes that are being underserved by grouping them based on particular characteristicsRead MoreThe Social Media Marketing Strategy Essay1262 Words   |  6 Pagesto be involved in social media marketing. Just two years ago this was almost an unheard of strategy, and just 5 years ago the concept of facebook, Twitter and other social media sites was completely foreign but to a select group of individuals. But we live in the age of rapid change! The rate of knowledge doubles just every two years now, and in just two years the rate of knowledge will double on an exponential scale! Businesses that decide not to pursue a social media marketing strategy are actuallyRead MoreSocial Media s Influence On Marketing914 Words   |  4 PagesDepending on the virtual assistant you hire, bookkeeping and accounting may be their forte. Marketing Help These days it is hard to underestimate the importance of marketing. Effective marketing is key to success, especially in real estate. But social media marketing, content marketing, and ad development and purchasing can all be very time consuming. †¢ Content Marketing o We all know that content is king. We also know, or at least should, that unless you are constantly posting new content toRead MoreThe Role Of Social Media On Online Marketing4454 Words   |  18 PagesThe Role of Social Media in Online Marketing Sreekar Reddy Vaddi EBM 502 Research Methods Stratford University 07/21/2015 Table of Contents Abstract 3 Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.4 Background 5 Problem Statement 6 Issue 6 Research Questions 7 Review of Literature 7 Methodology 15 Data Collection.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.16 Conclusions †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...17 Limitations 17 References 18 Abstract The utilization of Social media in web promoting